Lastly, the 65+ age group accounted for 13.6%, indicating that older Australians were still Wolf Winner Casino engaged on Facebook, likely using it to stay in touch with family, follow news, and participate in interest-based communities. Facebook’s extensive reach in Australia made it a vital platform for businesses, advertisers, and influencers looking to connect with a broad audience. Brands leveraged Facebook’s targeted advertising capabilities to engage with users effectively, while communities and interest groups thrived through active discussions and shared content.

Meta to pay landmark $50 million settlement over privacy scandal

The acting chief executive of Nine, Matt Stanton, also said it was a positive step that would help “protect the sustainability of Australian news media”. While full details have not been settled, this raises the possibility that platforms could choose to sign exclusive deals with one or some outlets. Tydd said Meta would appoint a third party to administer the payment scheme, to be announced early next year. Facebook had argued it was not responsible for allegedly unlawful access to Australians’ personal data in 2014 and 2015. As with all personal accounts online, it is very important to create a strong password that you haven’t used for any other accounts, and one that will be difficult for anyone else to guess. Get an overview of the industries that BHP Group Limited operates in, including market share breakdowns and key industry insights.

If any revenue is raised, that would also be distributed to outlets via a mechanism that has not yet been determined. “It is in the best interest of our community and shareholders that we close this chapter on allegations that relate to past practices no longer relevant to how Meta’s products or systems work today,” the statement read. Commissioner Tydd argued the information was exposed to the political consulting firm Cambridge Analytica and risked being used for political profiling.

What does Facebook Australia Pty Ltd do?

The government is proposing a new tax for large tech platforms, which can be offset if the platforms enter into pay agreements with news outlets. The controversy saw the social media giant unlawfully release the personal data of millions of Facebook users worldwide — including Australians — almost a decade ago. A closer look at recent trends shows that Facebook’s growth continued in late 2024, with 300,000 new users added between October 2024 and January 2025—a 1.8% increase in just three months. This indicates that Facebook’s relevance and engagement remained strong among Australian users, maintaining its position as a dominant social media platform.

“This proposal sees a small subset of one sector being forced to commercially subsidise another, and we don’t believe such a tax exists in any other area of the economy,” a spokesperson said. But the introduction of a tax “risks the ongoing viability of commercial deals with news publishers in Australia”, they said in a statement. The first round of Meta and Google agreements had provided a substantial revenue stream to major commercial publishers and the ABC, which used its money to add 60 journalists to its regional workforce.

• Tech companies, including Meta, say they’re concerned about the proposal, while Australian media organisations have welcomed it as a positive step.
• In 2024 Facebook Australia had 125 employees including employees from all subsidiaries under the company’s control.
• The ministers have opted not to release their plans for the rate of tax or the size of the offset, except to clarify that it will apply to all social and search platforms with Australian revenue of over $250 million and will not be “refundable”.
• While full details have not been settled, this raises the possibility that platforms could choose to sign exclusive deals with one or some outlets.

This aligns with the trend of young professionals and millennials using Facebook for networking, socializing, and business-related activities. Similarly, the age group accounted for 20.6%, showing that middle-aged users continued to engage actively with the platform, possibly for staying connected with family, consuming news, and using Facebook Marketplace. Facebook maintained a strong presence in Australia in 2025, with 17.2 million active users, accounting for 64.1% of the total population. The platform’s influence was even greater among eligible users (aged 13 and above), with 75.6% actively using Facebook. This highlights the platform’s role as a preferred social media choice among teenagers and adults alike.

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With 77.7% of internet users actively using Facebook, it maintained its position as the most-used social media platform in the country. Additionally, 22% of social media users considered Facebook their favorite platform, further emphasizing its significance. Its web traffic referral rate of 65.82% was the highest among all platforms, showcasing its influence in directing users to other sites. On the digital front, Facebook ranked 3rd among Australia’s top websites, with 224 million visits (Similarweb) and 206 million visits (Semrush).